WHO ARE OUR CLIENTS?
Our clients are visionary businesses and entrepreneurs who need top-notch digital solutions. They seek to create stunning marketing websites, ecommerce experiences, or wish to bring new digital product ideas and features to life. Our clients are focused on a broader spectrum of business goals and need a reliable partner to handle digital execution with minimal stress. A partner that guarantees guidance, strategic insight and project success.
your full service digital atelier
Research & Discovery
User-Experience Design
Content Production
Development & QA
Launch & Support
Maintenance & Operations
OUR PROMISE
Klena Reed, with over 20 years of experience in digital design and execution, serves as your expert guide. We bring high-end creative sensibility and a strategic approach to each project, ensuring that every detail is meticulously planned and executed.By partnering with us, clients not only experience a seamless, stress-free path to digital project completion. They gain an ongoing ally in digital execution.
Research & Development
Exploring the Future of Commerce
Project. In a groundbreaking year-long project, we partnered with a high-profile celebrity to redefine e-commerce. We developed innovative interfaces incorporating WebGL and custom software to animate models showcasing every possible clothing combination. This immersive experience extended to mobile applications controlled by hand gestures and experimental point-of-sale systems using NFC technology at digital mirrors, allowing users to view products on themselves and make purchases seamlessly.
budweiser x biggie
Reviving an Icon
Project. We linked up with Budweiser to bring back an updated version of the iconic rap mag referenced in the song, dedicated to celebrating Biggie’s life through the lens of Hip-Hop 50, Bringing together iconic words and images from hip-hop luminaries past and present,the microsite helped Budweiser celebrate Biggie’s exceptional impact on hip-hop and immerse his fans in a small slice of his life and music.
fans have more friends
Bringing fans to the web
Project. After Doubleday & Cartwright designed the physical Fans Have More Friends book with Dave Sikorjak and Ben Valenta, we translated the look and feel of the book into a marketing site. We created a simple but unique user experience to introduce potential customers to the book and authors and capture their e-mail to build community, with seamless links to partner retailers who sell the book. Our solution immediately provided global scalability for sales and awareness of a book filled with intriguing fan-driven insights.
FOX FAN MOSAIC
Outfoxing Boredom in Sports Insights
Project. The Head of Fox Sports Insights partnered with D&C to create a secure platform that enhanced the entertainment value of presentations across various sports and shows. By employing a cross-functional team of creatives, we transformed insights into engaging rich media content, exploring topics like modern gambling and audience demographics. This innovative approach led to a significant increase in engagement from our client's core audience and requests for module segments in sales presentations, demonstrating that attention greatly complements influence.
WHOOP
Unlocking Potential
Project. D&C collaborated with Whoop during a major transition towards a subscription model, enhancing its brand through a new website, lifestyle photography, and clearer product explanations. We staged a multi-sport photo shoot, redesigned the website, and refined the narrative to emphasize a new "unlock yourself" theme, blending visuals with app data. Ultimately making analytics relatable, appealing to both dedicated and casual users, and setting a direction for Whoop's content strategy that would contribute to Whoop's significant growth, now valued at over $3 billion.
POSTMATES
DELIVERING Not Just Another Newsletter
Project. Our team came up with a newsletter design system and implemented it into HTML development for their Email Growth team. In addition to the new design system we also put together a series of story concepts ranging from new restaurant reviews, latest food trends or areas and even underground music scenes in LA. Each story was accompanied by a visuals that our team developed or commissioned to well known artists.
activision
Celebrating a Culture Champions
Project. For Activision, embodying company values isn't just talk—it's the cornerstone of their community. In a vibrant internal campaign, we spotlighted those who live and breathe Activision's ethos, using visually striking posters and a bespoke newsletter format. Highlighting values like inclusivity, innovation, and fun, we transformed everyday heroes into icons of Activision's vision. Nominated by their peers for exemplifying these ideals, featured team members became the face of a movement, inspiring a wave of pride and unity across the company.
UNITY
Visualizing Premium Sound
Project. Unity is a company that realizes that great sound is a crucial part of our lives, which is why they created wireless headphones that can play lossless audio. The challenge for us was figuring out how we could show what good quality audio sounded like. We created a website with an animated 3D rendering, showing not just the headphones, but the way they interacted with sound in the world, demonstrating aesthetic and aural appeal simultaneously.
2pac legacy
Merging art, commerce for an immortal
Project. For the 2PAC estate, our mission was to intertwine the artist's enduring legacy with a unique online shopping experience, creating a space where editorial content and commerce coexist beautifully. Adopting a minimalist design approach, we crafted an uncluttered platform that invites fans into 2PAC's world, making every discovery a tribute. By merging rich narrative content with the ease of commerce, we've offered fans a meaningful way to connect with 2PAC's legacy, ensuring his story continues to resonate through each item.
TALKING TERPS
A Cultivated Commerce Makeover
gamma. Doggystyle 30th anniversary
Celebrating 30 Years of Doggystyle
VICTORY JOURNAL
Expanding the Playfield of Digital Commerce
Project. At Victory Journal, we revitalized our website to embrace a commerce-forward approach, enhancing our dedication to the intersection of sport and culture. The new site features a model where readers can access a selection of free articles monthly, with the option to unlock an extensive archive through a Victory membership. This strategy aims to enrich our community engagement by offering exclusive content while maintaining the spirit of unapologetically enthusiastic and human-centric storytelling that defines our publication.
Trophy
DRIP, DRIP, DROPPING CULTURE
Project. For Trophy, a client dedicated to exclusive, high-profile collaborations, we've crafted unique digital experiences to celebrate iconic figures and moments in entertainment. From Dr. Dre's 30th anniversary of "The Chronic," featuring limited-edition merchandise and artwork of master tapes, to Travis Barker's rapid release of autographed drumheads and tour-worn apparel, our campaigns resonate deeply with fans. Additionally, our innovative "Ape Editions" drop, a web3 token-gated project for Bored Ape members including Eminem and Snoop Dogg, pushed the boundaries of fan engagement and digital exclusivity. Each project not only heightened brand visibility but also set new standards in merging digital artistry with fan experiences.
